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New Mexico Institute of Mining and Technology
Elevating a National Research Institution
New Mexico Institute of Mining and Technology (New Mexico Tech) has long been recognized for its excellence in science, engineering, and applied research. Yet like many highly specialized institutions, its impact extends well beyond the size of its campus. As New Mexico Tech expanded its partnerships across the federal research and national security communities, it sought a strategic communications partner capable of elevating its institutional profile and strengthening engagement with government stakeholders.
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Since 2019, Agenda has served as the university's agency of record, supporting strategic communications, branding, and federal engagement across multiple research centers and initiatives. The engagement has included communications for the Energetic Materials Research and Testing Center (EMRTC), rebranding and website development for the National Cave and Karst Research Institute, communications strategy for the Institute for Complex Additive Systems Analysis, and website development for the Playas Research and Training Center, a unique research and training environment supporting government, military, and industry partners. Agenda also helped advance the university's engagement with the national security community while supporting its pursuit of University Affiliated Research Center (UARC) designation.
Over more than seven years, Agenda has helped position New Mexico Tech as more than a respected regional university – reinforcing its reputation as a nationally significant research institution supporting critical advances in science, technology, and national security. The engagement demonstrates how strategic communications can help exceptional organizations gain broader recognition for the work they already perform.
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Capabilities
Advancing objectives requires a dynamic skillset that includes planning, market research, target audience analysis, opposition analytics, digital and traditional deployment strategies, key messaging, creative multimedia assets, deployment strategy, and rapid refinement. This comprehensive approach drives everything we do at Agenda.
Missions
From government and defense to energy and civil society, we leverage integrated communications to help clients navigate complex challenges. Explore our featured projects to see how we help clients achieve their objectives and maximize their impact.