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U.S. Department of Agriculture
Solving Communications Challenges Across Diverse Missions
The U.S. Department of Agriculture (USDA) serves an extraordinarily diverse mission – from supporting farmers/ranchers and strengthening food systems to advancing international partnerships and delivering public assistance and international ag-security programs. Through a multi-year Blanket Purchase Agreement (BPA), USDA engaged Agenda to provide strategic communications, digital engagement, and marketing support across a wide range of initiatives requiring specialized expertise and rapid execution. BPAs allow agencies such as USDA to efficiently procure recurring services while issuing individual task orders for specific projects.
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Beginning in 2019, Agenda supported projects spanning national public outreach, international strategic communications, digital modernization, and stakeholder engagement. The work included a bilingual campaign for the Discrimination Financial Assistance Program that generated more than 23 million impressions and 83,000 additional website visits in only two months; strategic communications planning for the UN Food Systems Summit; development of an accessible website for the National Plant Board; and culturally tailored outreach supporting underserved communities, including The Navajo Nation and Spanish-speaking audiences across the U.S. and Puerto Rico. Each engagement required a different strategy, audience insights, and execution models while meeting rigorous federal communications and accessibility standards.
Across multiple years and missions, Agenda became a trusted communications partner capable of adapting to complex policy objectives and diverse public audiences. The engagement demonstrated that successful government communications depend not only on creative execution, but on understanding how different communities access information, build trust, and engage with public programs.
Other missions.
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Capabilities
Advancing objectives requires a dynamic skillset that includes planning, market research, target audience analysis, opposition analytics, digital and traditional deployment strategies, key messaging, creative multimedia assets, deployment strategy, and rapid refinement. This comprehensive approach drives everything we do at Agenda.
Missions
From government and defense to energy and civil society, we leverage integrated communications to help clients navigate complex challenges. Explore our featured projects to see how we help clients achieve their objectives and maximize their impact.