FEMA
Rebuilding Trust After New Mexico's Largest Wildfire
Following the Hermit's Peak and Calf Canyon wildfires – the largest and most destructive in New Mexico's recorded history – the federal government established a compensation program to help thousands of residents recover from devastating losses. But despite billions of dollars being made available, many eligible claimants remained uncertain about the process, questioned their eligibility, or were reluctant to engage with the federal government. Congress ultimately authorized nearly $4 billion to compensate affected individuals, businesses, and communities.
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To help expedite claims and payments, Agenda led the development and execution of a multi-million-dollar bilingual public outreach campaign that helped connect displaced residents with critical recovery resources. Built on audience research, stakeholder analysis, and media consumption data, the campaign combined television, radio, digital advertising, community partnerships, and trusted local voices to reach residents across northern New Mexico. Every element was designed to simplify a complex claims process while overcoming barriers created by displacement, language, geography, and trust.
The engagement demonstrated that successful disaster recovery depends on more than funding alone. It requires clear, culturally informed communications that help people understand their options and feel confident accessing available assistance. By combining research-driven strategy with bilingual outreach, Agenda helped support one of New Mexico's largest disaster recovery efforts while connecting communities with resources intended to accelerate long-term recovery.
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Capabilities
Advancing objectives requires a dynamic skillset that includes planning, market research, target audience analysis, opposition analytics, digital and traditional deployment strategies, key messaging, creative multimedia assets, deployment strategy, and rapid refinement. This comprehensive approach drives everything we do at Agenda.
Missions
From government and defense to energy and civil society, we leverage integrated communications to help clients navigate complex challenges. Explore our featured projects to see how we help clients achieve their objectives and maximize their impact.